I've Helped Two Of America's Largest Personal Training Facilities Grow Their Profits To Combined Revenues Exceeding $50 Million Dollars a Year... I’ve Taken Individual Fitness Trainers From Working Long Hard Hours To Earning Multiple Six Figures (and some even Seven Figures) And Now I'm Going To Give YOU The Detailed Step-By-Step Blueprints For Easily Attracting New Clients, Selling Personal Training and Multiplying Your Personal Training Profits.
From: Bedros Keuilian
Dear Success-Minded Fitness Professional,
Hi, my name is Bedros Keuilian. I'm the personal trainer that created millions of dollars for America's largest personal training companies by selling over 20,000 personal training sessions a year – for five straight years!
I’ve sold $89,705 in personal training programs in only 43 days – breaking every stereotype that trainers can’t earn high six figures… here’s proof:
Sure that was impressive…
But Now I’m on a different mission – I’m on the prowl for you, the personal trainer who is ready to discover the strategies, tactics, and techniques for attracting, selling, and retaining loyal cash-paying clients even while on a shoestring budget.
Answer these two questions honestly:
Don’t you wish you had the PROVEN and RELAIABLE marketing, sales, and business secrets of the most successful, multi six figure and million dollar producing fitness experts, training facilities, and boot camps?
And how would you like to be able to generate as many clients as you need to fill up your schedule just by applying these powerful profit multiplying tactics to your personal training business?
If you answered honestly and are ready to discover the strategies, systems, and techniques for creating a super profitable personal training or boot camp business then I urge you to read on…
…because I know you’ll find this letter extremely valuable.
I have spent the better part of fifteen years studying, mastering and applying, the money making secrets of the greatest business, sales, and marketing minds of all time for one reason, and one reason only…
…to create a competition free, recession proof, “HIGH six figure”personal training business for myself. And I did exactly that, with tremendous success, when I opened five training facilities here in southern California, one of the most competitive training environments ever.
Today I am acknowledged as the top expert in the business of personal training.
Because I come to you with over a decade of in the trenches - trial and error experience - from real world research of the highest producers from virtually every industry.
What’s My Secret For Creating a Multi-Million Dollar Training Business?
I have taken the money making, business building, competition killing success secrets of the highest producers, and most profitable companies ever created. Then I simply applied their business model to my personal training business – and soared my income giant leaps ahead of my competition – And you’re going to learn to do the very same!
Now, as a fitness business consultant I have helped thousands of individual trainers and facilities “bullet proof” their fitness profits with my proven wealth-building strategies.
I truly don’t remember how I found Bedros Keuilian online although I am very happy that I did. After reading his compelling offers I decided to invest in his PT Business Course. At that time, I had just opened up my 1000’ personal training studio that I built onto my house back in 2006. As I started reading the first few pages of the PT Business course, I immediately connected with Bedros, as he had a listed the books and audio programs authored by the top self help/business guru’s that inspired and motivated him to action.
This information presented in the PT Business course gave me a straight forward plan of how I could structure my personal training business for higher profits. Seven steps of the sales process, the 70/30 listening to the client vs talking. Bedros got me to switch to the 30 minute training session…. And in the old days I sold block of training sessions and at the end of the month I had to resale the client again. Bedros showed me how to sale one time and focus over delivering results. My closing rate went to nearly 100%...all I had to do was get them in the door in front of me. He taught me an easy way to set my new clients up on a 12-month EFT sale. That changed my business completely. I now had predictable income. I have to say the small invest I made for the PT Business course paid my me back a 100 times over the past few years… Thank you Bedros…
Bedros I have no hesitation in writing a testimonial for your PT Business Course. This course literally enhanced my skills in so many ways.
From marketing campaigns, e-marketing, persuasive selling, to clinching 9/10 clients on our gold standard package. The chapters on selling were most beneficial, so much so I am using much of the knowledge gained from this course myself, in coaching new trainers on how to sell and enhance their closing ratio.
The forms I have used for my business set mine apart from the competition, the professionalism and emotive responses from the client are second to none. i was spending $500 per month on PT business coaching, yet found the PTBusinessCourse to be a much better investment. The textbook and that one CD with PT business forms alone is well worth the fee you pay for the course, let alone all the other extras.
Thank you so much Bedros, I do hope you come to Australia one day and share your wisdom.
The PT Business Course is a MUST for any trainer and should be considered as the BIBLE to being in the fitness business! No other material out there exists like this and if you are serious about a career in the fitness industry then this is a no brainer and I advise you to pick this up and study it cover to cover until you have it memorized. You simply will not find anything comparable. The tips in this manual have helped me be successful in my business and it can help you too!
When I purchased your Personal Trainer Business Course my business was going nowhere and I was working weekends selling furniture. I'd completed several training programs and certifications that claimed to teach sales and marketing but they were all a waste of time and did nothing to increase my business. Within 60 days of completing your course i had gone from training 10 hours per week at most to training, 40 hours per week, while charging 40% more for my services. I'm now looking for a location for a boot camp because, thanks to your Personal Trainer Business course, The Close More Clients DVD, Fitpro Newsletter and FitPro Magazine I have more clients than time to train them.
Thank you for producing this program, It's literally changed my life and I'm just getting started. If I hadn't found it, I doubt I would still be in this industry.
Bedros you are THE MAN!!. Your PT Business course is amazing. Its packed with step by step information that has turned my business into a lean machine. The bonus materials alone make this a no brainer at twice the price. When I combined these strategy's with the Close 9 out of 10 Clients.....its like fishing with DYNAMITE !!!
Here's why I recommend Bedros : He does NOT mess with your training philosophy. And that is the most precious asset to a fitness pro. We all have our own way of training our clients and most other gurus will ask you to contort your training style to fit a business model. Not Bedros. He forces you to fit his business model to YOUR training style.
Besides that? He took me from around 70 to over 120 clients in just 3 odd months. And in Pakistan doing that at the rate of 229 dollars per month for half hour semi-private sessions is just about impossible. The country I live in is considered the most dangerous in the WORLD - according to Newsweek - and Bedros was able to guide me on how to work his system even in the chaos. Imagine what he can do for you.
I have found that the material included in the book to be of a great resource for accessing innovative and compelling marketing tools! Those tools have allowed me to get back on track with my personal training business to the point where I'm on pace to doubling my revenue this year. The DVD's and CD's, along with the support of Bedros and his staff have been phenomenal, as well!
I was able to fill up a whole boot camp using just one of Bedros's marketing ideas, and it did'nt cost me anything! This PT course is Awesome!
The PT Business Course is by far the best product I have used as a trainer. I appreciate the time and effort you have put into producing such an amazing product. It has helped me get more referrals, close more clients, and better retain my current clients. Although I am just starting out as a Personal Trainer, I already have more clients than my co-workers who are seasoned veterans! What I like most about the course is all of the helpful extras it has! I will go through it again and again.
PT Business Course helped me make my business more consistent by teaching me a systemized way of marketing and selling. In turn, I have been able to teach this system to my trainers, which increased their confidence and productivity.
Do you already know exactly what to say when approaching a person in order to spark their interest toward training with you?
Do you already know how many marketing plans that bring new clients are low or no cost?
Do you already know what elements help bring action from your postcards instead of trashing?
Do you already close 9 out of 10 potential clients?
Hi I’m Coach Terry and I still train clients and really like knowing that I will always be empowered to replace any clients who move away or bring in as many new ones as needed.
The most comprehensive Personal Trainer blue print to success that I use is Bedros Keuilian’s PT Business Course.
He not only teaches you how to approach new business but actually gives you the exact “what to say when” that leaves many of us trainers tongue tied.
Want to know exactly what to say in order to have a new paying client instead of “let me talk it over with my husband”.
Besides giving me the ability and therefore confidence that leads to as many clients as you can handle, the PT Business course provides all the health history, client agreement, and ready to launch marketing files.
So as a smart trainer, do yourself a favor and copy from the guys who know more than you. Pick up a copy of PT Business Course and achieve any financial goal that you desire and are willing to work for.
I have been using many of your recommendations from the "Art of Selling Fitness" over the last year. I believe it is has begun to set me apart from many training programs in our area. The business package gave back ten times or possibly more what I invested in the program last year. Just having access to the marketing strategies, the forms, the contacts of businesses that can help my business has been huge in developing my own revenue.
I must say thank you and I appreciate everything you and the people you work with do to better our business skills as Personal Trainers.
Just wanted to say that PT Business Course has definatly changed the way I do business and thus my income. Before pt business course, I was always struggling to have long term deals and now all I sign is long term Fitness Plans. Thank You Bedros for giving me security in my Business and introducing me to EFT which really changed the game for me as a Fitness Professional.
Here is my testimonial for your PT Business course. Nothing to awesome to write about, as I am just getting my business plan together to open a gym. BUT, it has helped me terrifically in planning; it is full of great info, stuff it would have taken me a long time to figure out by trial and error. I do look forward to implementing many facets of the program once I am up and running and I am hopeful that it will be instrumental in my business plan as well.
I have found that the material included in the book to be of a great resource for accessing innovative and compelling marketing tools! Those tools have allowed me to get back on track with my personal training business to the point where I'm on pace to doubling my revenue this year. The DVD's and CD's, along with the support of Bedros and his staff have been phenomenal, as well!
Moving from a Club Environment to a Freelance Personal Trainer, I had to learn FAST how to go about marketing myself as THE Premier Trainer in my area. The PT Business Course was perfect in giving me the confidence to know I was following a tried and tested formula as I knew I could overdeliver when it came to the training side. Don't ask yourself how much; instead ask yourself how quick you can make this course pay for itself. It works if you work it!
I opened my personal training studio in November of 07. In November of my second year open, I starting receiving tons of emails from you. Honestly, I just hit DELETE. Not because I wasn't interested, but because I was so worried about money, constantly worrying if I could even pay my bills. About a year ago, I was sitting at my desk and was at the checkout of purchasing the PT business course and chickened out again. The next email I received from you was a deal, if i bought the PT business course you would send me other things free. I went straight to checkout, hit submit and the rest is history.
When I received the course I immediately took action and changed many things at the studio. I changed my initial consultation following your steps and went from a 80% close of a sale to 100% closer. I went from packages of services to billing monthly through EFT and this has been LIFE CHANGING. I purchased services of shape.net and it has truly changed my life and saved my business. I must thank you for having that suggestion in the manual or my business would have closed last year! I went from April of 09' sales of $6,000 to April of 10' doing $12,000. I know longer have to worry or guess how much money will be coming in each month. I am now able to focus more on the business while my staff trains the clients. I went from 2 trainers last year including myself to 7 trainers and 4 group ex trainers. Its been amazing. We purchased your newsletter and the magazine also and are so happy with the compliments and all the referrals we have received from them. We are still learning and working on our marketing and I look forward to the next PT course!
THANK YOU BEDROS FOR SAVING FIT FOR LIFE PERSONAL TRAINING STUDIO!!!
Bedros, I spent years at University studying business and fitness marketting and your PT business course covers it all and more in next to no time. Even if you’re already good at PT business, this is a great way to keep you pushing towards the next level, and a 7 figure income........not 6!
I haven't done with all the material ( The Art Of Selling fitness) but so far i been making a lot of progress as far as sales, I am a Personal trainer One on One and I notice that my fitness assessments or presentations are way better than before also I'm getting more referrals from my existing clients, I had other info in my hands on 2010 i think this guy was one of your students and i didn't see any changes but since i got the art of selling fitness also close 9 out of 10 clients I'm making more money in less time, I highly recommend Bedros materials for all fitness trainers. I'm about to invest in the next materials fitness boot camps i think will work well.
Thanks a lot for all your efforts in helping personal trainers like me, we didn't know sells until now.
The product I got that started to save my personal training business from going under was Bedros’ PT Business Course. I had my own studio but really had no idea what I was doing. I left the big box gym because I was sick of the corporate gym but had no idea how to run a personal training business let alone own my own studio! It was amazing I even had a business and I was paying for that inexperience and lack of knowledge by going into debt every month just to run my business. Even though I loved personal training, my financial situation was so bad I thought about cutting my losses and getting out because I just didn’t know how to stop the bleeding. The bad business decisions I made literally got me into over $100,000 of credit card debt and was getting worse.
I thought about giving up BUT when I found Bedros’ PT Business course online, it gave me hope of a plan of EXACTLY what to do from square one. Before Bedros, I was just flying by the seat of my pants and now in only 20 months I own a thriving personal training studio on track to do one million in sales in 2011 with three trainers working for me and a full time assistant. Now I have completely stepped into the role of strategic planning of my business and as of 6 months ago, I am no longer doing any more personal training. Without his course, that would have NEVER happened or if it did, it would have taken 10 more years to get there instead of 1 1/2 .
Before his course, I went from struggling every month going into debt to paying off $52,000 in credit card debt in 13 months! His PT business course ROCKS, and you are not in your right mind if you are even contemplating not getting it. It will pay for itself over and over. You tell your clients to invest in you for their results, well take your own advice and invest in Bedros’ PT Business Course because that is what it is, a business course. It will teach you the ins and outs of owning a personal training business, things that you were never taught. That is why most trainers don’t make it into a lucrative business because they love training but never learned the blue print of how to run it like a business. Learn from someone that has been there and helped tons of others do it, instead of re-inventing the wheel and WASTING time.
When you get his course and apply it, you will look back at that decision, just like I have, and know it was the turning point for your business getting to the next level. You can do it with HIS help. Bedros is the BOMB and knows his stuff. Seriously, don’t even think about it anymore just order it RIGHT NOW. You will be so blessed!
Wow what a awesome book you put together. The Art of Selling Fitness has opened up my eyes to things that I would have not thought of on my own. The welcome letter that you put in is great I started using that to make my new clients feel more welcome then they did when they walked in the door and signed up for my boot camp. There is so much great stuff in this book that I am recommending it to others that are starting their own fitness business. Looking forward to another version of this book.
The PT Business Course is the single greatest tool that has helped me achieve success in my personal training business. Since owning the PT Business Course I now oversee 9 different trainers at 7 different clubs, and I make the PT Business Course required reading for all new trainers!
Hey Bedros, Just wanted to say thank you for the knowledge I just left the Big corporate gym a few weeks back and was absolutely awful at sales. I had no plan of attack with prospects and felt like I was a pushy car salesman and had no idea how to handle objections. I now have a plan of attack with everyone I meet with and I don't have to worry about being pushy. I sell people what they want and not what they need-Thats what I was missing. I've doubled my income in one month of leaving the big gym and am now wondering why I was so scared of leaving. Thanks for everything
If you are a personal trainer, Bedros Personal Trainer Course is a must.
This course is jam packed with so many useful tactics to increase sales, improve your confidence and will teach you how to make yourself stand out from the crowd. I wish that I had this course ten years ago when I first started training! Do not think about it, just buy this product and put it into action. I guarantee this product will help you make more money, faster than any other course! As always thank you so much Bedros for all the quality products you deliver and for passing on this great info!
The PT business course provides a roadmap for the entry level personal trainer. This information Bedros provides will help virtually any new trainer learn the fundamentals of operating their own business.
I have helped thousands of everyday fitness professionals just like you gain the competitive edge over their competition and achieve incredible personal training profits...
I have shown everyday trainers how to master the art of marketing and selling – helping them gain and retain more cash-paying clients…
I have worked with two of the fastest growing personal training companies EVER – helping them grow their revenues to over $25 Million a year each…
And now, through me, you will gain these same specialized techniques, and strategies compiled in the most through and detailed step-by-step manuals, ten jam packed audio CDs, DVDs, and a CD ROM full of dozens of ready to use marketing material, reports, postcards, YouTube marketing, search engine optimization, and social media marketing strategies crafted to get you boatloads of new clients each and every week.
See, while “average” personal trainers are frustrated and hopelessly wasting time and money searching for more clients in all the wrong places...
... there is a select group of fitness professionals out there who have mastered my proven fitness marketing strategies and are still fearlessly bringing home the bacon and growing their personal training and boot camp businesses.
Finally, for the first time ever, I’m in a position where I can show you how they do it.
You’re a fitness expert – and probably a damn good one.
But you just can’t seem to get enough clients to give you the income and lifestyle you want and that’s probably frustrating you more than anything, right?
You and I both know that if someone would just train with you once they’d be hooked and they’d become a client for life… but the problem is you can’t get the phone to ring, your email to blow up, and people walking into your business.
See the BIG problem you’re facing is how to get people who want a personal trainer to want to find and contact you...
Up until now I’ve only shared my best kept client getting secrets with my top paying mentorship and mastermind clients who over $15,000 a year to gain access to me.
For years I have coached and mentored groups of success-minded fitness trainers on ways to explode their business by showing them the most effective fitness marketing techniques that got them boatloads of new clients anytime they wanted.
When I set out to create the PT Business Course I set the bar high for myself. I was on one simple mission… to create the fitness business bible where you would easily get the solution to ALL your personal trainer marketing, fitness sales, client retention, lead generation, time management, online and off line marketing, program pricing and operating systems.
This is by far the most though, detailed, and thought out program for helping you create
This is the WHOLE ENCHALADA and since 2003 the PT Business Course has sold over 9,500 copies and has continued to grow, evolve, and stay on the cutting edge of fitness marketing.
Like I said, in the PT Business Course I teach you (step-by-step) over twenty-three of my most powerful client attraction systems, techniques, and strategies once only reserved for my exclusive “12 month mentorship clients.”
You’ll get the “what” and the “how” of creating killer marketing systems and campaigns that easily pull in clients with precision and consistency. No other fitness marketing program can claim or deliver time tested results like this.
You’ll even get ready-to-use done for you marketing material that’s ‘plug and play.’ I’ve done all the heavy lifting for you.
Best of all eighteen of the twenty-three marketing systems I give you are considered no cost and low cost strategies– proof that you don’t need to spend a ton of money to get all the clients want.
Here’s a brief overview of what you’ll get:
Further, I’m going to hand you over a twenty ready-to-use marketing campaigns – all tried and true, tested and proven time and time again.
Just imagine if you could create a referral based marketing system so powerful that your clients, their doctors, and their circle of influence alone would send you more ready-to-sell prospect than you could handle!
Just imagine the profits you can generate with a reliable marketing system that has been proven to repeatedly capture new clients!
Just imagine if you could almost magically sell ten, twenty, and even thirty times the personal training sessions that you do today – While easily overcoming buyer objections!
Just imagine if you could give a sales consultation so powerful that your prospect will feel an overwhelming sense of urgency and commitment to join your program – that very day!
Just imagine how it would feel to increase your client retention rate by 1650% - knowing that you have month after month of growing predictable income scheduled to come in!
Here’s the deal: I’ll send you the best information you can get anywhere for increasing your income dramatically. Because I have created the fitness business program that has literally made MILLIONS of dollars for some of the biggest names in the industry…
If You’ll Permit Me, I’ll Also Teach You:
Further, I’ll Reveal Secrets That Teach You How To:
Normally, when trainers want to learn what I know, I charge $15,000 for access to me through my mastermind group (which are always full and currently with six person waiting list). And that’s a steal of a deal considering all that they get!
But I know that $15,000 makes me out of reach for many everyday personal trainers who want to reach their first $100K - $250K mark, and I know that a success-minded fitness professional like you can achieve so much with these strategies and systems that are practically push button.
Therefore I’m letting my entire course go for $597.00 - this is a fraction of what it should really cost you.
Heck… your first two clients you get from using my system will more than pay for this entire thing.
However, there’s something in it for me as well…
You’re probably wondering why I’d give away a truckload of fitness marketing gems for so little considering I charge $15,000 for my mastermind coaching programs.
It’s simple really… I have an evil scheme… See once you see the benefits that this course will give you and you see how quickly your business takes off, I know you’ll come back to me again and again for all your fitness business needs – so with this offer we both win.
You build your fitness income exponentially and then I get your continued business and the business of the trainers you refer me.
So let me show you everything that you will receive in your course when you scroll down to the bottom of this page and click the buy now button.
With Your Permission I’m Going To Send You Everything Here:
Discover how to create powerful marketing systems that will pull ready-to-buy prospects through your doors. I’ll show you the step-by-step methods for creating multiple referral streams and killer marketing systems for your personal training business. Includes ready to print letters, postcards, and press releases for attracting publicity.
Discover eye-opening sales strategies specifically crafted for selling fitness. Learn the seven important steps of selling that will have you converting prospects into buyers – every time. Never use high pressure sales again. This course gives you the skills you need to persuade and soft-sell your way to fitness wealth!
I absolutely HATE objections – period! That’s why I spent years studying why buyers object and what you need to do to overcome objections.
This book alone will easily double your income once you discover what an objection REALLY means.
Nine Techniques For Building Rapport shows you how to create instant rapport with every prospect that you come into contact with. If you don’t have rapport – you don’t have a sale…it’s just that simple. You’ll also learn the secret for becoming the assistant buyer so you’ll never have to use pushy sales techniques to close the deal!
These techniques will virtually guarantee the sale every time. How would you like to create a sense of urgency so great that your prospect begs you to start today? This book will show you how to do exactly that.
Nine Techniques For Building Value gives you the step-by-step blueprint for building so much value that you will never have to sell on price again. The specialized skills in this book will show you how to give your prospect what they want, so they will give you what you want.
This is the business model that will literally change your life. In this book I give you the “how to” insight you need to position your personal training business for unlimited success.
I’ll show and tell you every money making detail that I used to create my thriving business. I’ll show you exactly how I worked with the two multi-million dollar training companies and helped them grow from five facilities to over 100 locations strong. You’ll discover …
Advance Fitness Sales Audio Seminar Over 60 minutes of hard- hitting audio coaching right from the horse's mouth. In this program I will share in even greater detail the psychology of selling fitness. You'll learn the key skills that every closer must have in order to close nine out of ten prospects.
This interview was not meant for your ears – at least not when it was recorded. In this audio interview I am being probed to reveal some of my most closely guarded secrets.
This is insider information that is going to give you a whole new business perspective. Don’t take another step toward creating a business until you listen to this audio interview!
In this multi DVD set you’ll learn ALL of my most in-depth marketing, persuasion, fitness sales, referral generation, and client retention tactics that have personally worked for me and helped me grow my personal training business from a humble “in home” training gig to a five location multiple six figure generating fitness empire.
These DVD’s have never been available before. At the time of filming them they were ONLY for the trainers in the audience, and no one else. And now, for the first time, you can get my EXACT business exploding system and take your training business to the next level.
Here’s what you'll get:
I've only had your PT Business course for 2 weeks, and it is CHANGING MY LIFE in many ways.
I've watched all the videos, listened to the CD's and have just a few more pages left to read in your book.
As a DIRECT result of your PT Business Course, I have identified my true passion in the fitness industry, defined my micro niche, and have written the first 32 pages of an ebook for that niche.
I just received a really cool product I ordered (just read what you did when you sold this product) and will be using for back-end and in-gym sales, along with back-end online coaching and mentoring.
I'm starting to schedule my public speaking to generate leads, and just arranged my first lead generating box swap with a local tanning salon.
The owner of the local gym I train clients at was trying to get out and sell the business . . . it was going downhill fast.
Because of what I have recommended (from the PT course), he is making me the gym manager and the guy who does all of the marketing and sales.
I bought my first gym 22 years ago and have owned 3 large ones for 12 years, think I would have tons of money and happiness? Nope, always just got by. I sold all my clubs and opened a boxing studio, went back to my roots. I made it into a 6 figure club pretty quick, but still never saw the light at the end of the tunnel. I was working like a dog booked from 530am-1230pm then back at 330pm-830pm, most days of the week. Then I clicked on what I now know as Bedros's facebook domination and checked out his stuff. Blew my mind after 22 years in the business I thought I knew everything, boy was I wrong. I first got his system 9 product and increased the revenue my club makes by 50k per year in just 3 days!! Yes in 3 fricken days!! I have now gotten the marketing down to have a huge flow of new clients, but wanted to learn from the best how to sell them.
I bought The Art of Selling Fitness PT Business Course and am again blown away. Bedros breaks everything down into a simple step by step process of closing new clients. Ive picked up new ideas im getting to launch, one that will make me tons of money and create more freedom in my life is the quikfit program. I've heard that Bedros's programs and coaching has made many 7 figure gyms, I swear I will be one of them.
Something that surprised me reading Bedros' letter about this course was learning the difference between marketing and the sale. I did lots of marketing services. I then realized I was doing it all wrong. My real work - what I really had to put my focus on - was getting others to know, like and trust us .
I am a fitness nurse and along with my fiancée/personal trainer, we opened up a wellness studio last year. We provide health monitoring, personal training and lifestyle consulting to the busy professional. Eager to learn and grow our business, we purchased this book because of course, we want to run a successful business!!
The Art of Selling Personal Training is simply a system and Bedros gives descriptive step by step to do's TODAY to get more clients and be a closer! Don't understand selling? You will after reading this!
He doesn't bullshit or sugar coat anything. Right to the point on getting a job done, we enjoy reading and rereading ways to get more client referrals, conducting small group seminars, direct response marketing and the 7 steps of closing the sale.
We learned practical everyday verbal and written scripts on how to speak to each prospect and lead them to "yes"!
I especially appreciated the content on The Free Consultation. Breaking down on what to do during the hour gave me the confidence to practice scripts and test which ones work better than others. To me, this really encompasses the entire process of selling.
As a result, we now work smarter not harder. Instead of working 14hr days, we work 5 days/wk and can schedule in self care and personal development time. We have quality clients who receive our 100% time and attention and in turn, we learn, grow and transform each other.
I can't wait for the new and improved version! The only way after reading this book is UP and FORWARD!
Your PT Business Course is amazing! I've recently started listen to your Sales CD, every morning before I go to work. I ordered it a while ago, but I will admit the book and CD was collecting dust. Now that I'm working in a corporate facility, some of your techniques I cannot use, but I get pretty damn close.
I think the PT Business Course is a must, especially for the novice personal trainer. I've been able to leave a lasting impression on my clients because I think outside the box by delivering red carpet customer service, offering gift cards, providing value-added consultations by educating members through 'test drive' workouts, personalized text messages and calls to clients, creating the feeling of exclusivity with my group clients, providing informative email marketing content. I could go on and on. I've been at this facility for about a month, I don't know my closing ratio yet, but I do know I'm more excited (less intimidated) about the opportunity to set, sell and show.
I was a trainer at a Big chain gym for over 5 years. I was the top trainer there for years. It was great at the beginning but after some time I saw how the "Man" was keeping over 65% of what my clients were paying.
I decided to leave and start my own Personal training business and boot camp. Well I sucked at selling specially because I felt inadequate that I was no longer in a full size gym, with the nice office and cool posters.
I found Bedros in You-Tube while searching "how to close more fitness clients" I decided to get the Art Of selling Fitness and now I close $7560 paid in full deals at my clients house, the park, Starbucks, any-were. All I had to do was follow his system to the letter and I started closing over 80% of my prospects.
P.S. Just for the heck of it sometimes I start sucking at the beginning of the close, just to come back and get them in to a 6 month program. Its a rush to feel that powerful and confident. Bedros you rock dude!
This e-mail is long overdue. I want to thank you and share my results with the PT Business Course. As you know, I purchased the course shortly before the economic tank. I am super impressed by the plethora of tools, systems, and strategies. I love the fact that this product is “plug and play”. I immediately used your swipe file to initiate an effective referral program. I’ve also created a consistent AND predictable client generation funnel using the monthly seminar + follow-up program w/ the use of fitpro newsletter. These tools ABSOLUTELY work regardless of economic climate. Not only did we survive the last two years, our personal training business grew by 17% AND we’re knocking on the door to 7 figures!
The PT Business course really opened my eyes to the many ways I should have been marketing my business. I was stuck in a rut using one or two basic marketing strategies but once I got Bedros's course I realised how many other channels I was missing out on. I implemented one of Bedros's strategies at the health club I work in and it produced over 80 leads in under a week.
HI Bedros- thanks for the PT Business Course- I haven't even finished all of the content but heres what I have done already - established a cool incentive scheme for my trainers - worked on my USP to really differentiate my personal training studio business in the market place heres the coolest result of the course so far - my last 2 consults have both signed up to full 12 month 3 session per week packages of training.
Fantastic. I am planning to make 2011 my most successful year ever. I will keep you updated with our success this year.
Mate, you sure are on the mark with your fitness advice for growing my business!
Im an Australian all the way down here on the other side of the world and surprisingly, what works for you in America certainly works for us Aussies way down here!
I started my PT business with 1 client after spending 16 sad and draining years in IT as an IT Manager and Projects Manager. I was made redundant and faced with the decision to either return to the same boring workforce and die a miserable death, or take a chance, a very big wild chance and make a living as a PT. Well the first year was kind of ok, with advise from so called business coaches, marketing experts and other PT's, I barely managed to put food on the table. Then I discovered you via a FB advert where you talked about using FB to generate leads and you gave very clear and accurate advice that I could understand and relate to.
Well, that same day I had a FB advert submitted, by the next day it was approved and within 2 days I had 4 hot enquiries via my website! Some of my very first FB enquiries are certainly with me today! This was the turning point for me as the business proved it could grow and be viable. I immediately turned my time to you and what you had to offer for a single PT setting up his own business. My god, was I impressed!! Impressed at how I could understand everything you were saying and could relate to it as a common person, not a PT with a degree that spoke in fancy business talk and was mixing it with some harvard business coach. I quickly purchased your 'The Art of Selling Fitness' pack and subscribed to your newsletter, shortly after the magazine. I also purchased your dvd 'How to close 9 out of 10 clients' immediately when I discovered this. I find all your products very good value for money and products that certainly work!
As a result, my business has gone through the roof! I close 9 out or 10 clients, I have put my rates up, I am full to capacity and have already moved from my initial start up site to a bigger more luxurious site however reached capacity again! I have had to stop advertising and certainly pulled the FB advertisement down as I cannot handle more work! Thank you Bedros!!! If you ever come down to Australia, please let me know so I can look after you and give you a big hug!
The Art Of Selling Fitness has proven to be very beneficial to my business. From the first day I opened it I gained a valuable insight into building rapport, urgency, value, how to handle objections and ultimately how to “sell” fitness.
Bedros’ tips and techniques are exactly what I needed and since implementing so many of them I have found my business to be running a lot smoother with a lot more clarity about the future. This is one product your fitness business cannot do without!
I'd like to say that I have learned lots from your material so far! I loved the personal trainer course I ordered because it has helped me generate more clients and it has also increased my sales. I'm still learning lots from your course and I can't wait to see where I'll be a year from now!
Just wanted to let you know how much I love your PT Business Course (It worked hand in hand with the Close 9 out of 10 clients DVD btw).
In fact, I refer to it often. I am in the mobile personal training business and I spend a lot of time in my car. I listen to the art of selling fitness daily in my ride.
The PTBC is almost always in my smart car for refreshers.
I have read many sales and marketing books but never a course totally dedicated to Selling Fitness! If you are a fitness professional trying to make more money, this course is SOOO for you. It was right up my alley.
I really liked the 40 – 60 yes’ throughout an assessment, give only a couple of options to buy, and the part about being their assistant buyer – that helped huge!!!
Since acquiring PTBC I have landed a major home fitness retailer “Exclusive Contract” and I have made several six figures/year in Personal Training sales.
When I first got into this business 10 years ago I was starving for information on how to close a sale, and market my business. I scoured book stores and the internet. I bought books on how to sell and market every variety of business except personal training adapting those strategies to my business with minimal results. When I did finally discover Bedros I subscribed to his new letter. I have to admit it took me a while to buy The Art of selling fitness.
The quality of the information — what I was learning via his news letters was so good, I finally bought The Art of selling Fitness. I wish I had discovered it years ago. Every Certification I have ever gotten, no one has ever taught me these key lessons — until now. Being a successful Personal trainer takes more than know how to design and exercise program. It doesn't matter how good of a trainer you are if no one know you exist, and if you can't grow your business. The Art Of Selling Fitness has given me a completive edge over the other 30 trainers in my gym, and has help me grow as a business woman.
Bedros, Closed another 12 month paid in full program. Bedros you are my new secret weapon! This week I have closed six 12 month program totaling $30,240.00.
Man I am on fire. I just have to make sure that none of my competitors find out about my "Secret weapon". The sales presentation I have learned from you is working beyond my wildest dreams!
Bedros, I can't tell you how much you have taken the weight off my shoulders. After applying your EFT strategies in the PT course I have not had to go threw the demanding task of having to reselling sessions to the same client month after month. It's so simple with your techniques, I just sell them once and I can focus on the training and the money rolls in on a consistent basis.
I also wanted to let you know after reading the PT course and putting it in action, I have obtained a total of 10 new clients in less then a month All just by applying your comprehensive 2 step marketing plan with literally no extra money out of my pocket. Oh did I forget to mention that all of these 10 new clients bought 96 session packages which will amount to a value of $38,400 over a 9 month period!!
Thanks again and my 3 year old daughter will be thanking you too for all the money your PT course has made me when I give her a sweet sixteen party!
Actually my main aim of writing you this mail is to thank you so much for the PT business book that you sent me.
This book could not have come at a better date than this. I am really enjoying reading it and today I was much confident when I decided to take one of our female clients who comes to the gym, and I took her through a session.
I managed to use some of the ideas that I had read from your book some minutes before she came and I experienced the magic of selling fitness! To this I give you Kudos and a great pat on your back. I will write you more as I continue with success!!”
Hey Bedros, First of all, I want to thank you.
Your PT course has helped my Four clubs tremendously. More clients, better marketing, and more sales.
Love FitPro Newsletter and Hitech Trainer too.
Apart from the fact that I've seen about a 25% increase in training hours since I attended your Fitness Business Summit, one of the best testimonials so far was an email from one of my trainers:
"...I also wanted to tell you that I'm really impressed by the new changes at the studio. I can already see the positive change....my clients have even commented on the professionalism, service and look and feel of Game Plan. So good work on your part....you have been working your tail off to be successful. So thanks for all of your hard work!"
This one really made my day. So thanks to YOU, Bedros.
Hey Bedros, I know its Sunday and you probably won't get this until tomorrow, but I had to write to tell you what happened yesterday.
I had two consultations scheduled and closed them both. Within three hours I earned over $7000 – on a Saturday! One client invested $3600 and the other $3800. I have to be honest, it was pretty easy. I just followed your system just like you describe in your course and I now have two more new clients.
Thanks a bunch and enjoy your weekend!
Hi Bedros, Thanks for my coaching call yesterday!
I was initially hesitant to order the PT Business Course because my personal training practice is already successful and booming. But backed by your 365-day 100% money back guarantee, I knew that I could not go wrong.
Let me tell you: within several hours of reading I had many "ah-ha" moments and new ideas!
I signed an extra $21,500 in new contracts in a little over a month (and one of those weeks I took off for my honeymoon!!!). I strongly recommend this product to anyone who is serious about their personal training business taking off!
“Buy this course, it's the most powerful training business resource available to personal trainers, and if you ever get a chance to hear Bedros speak, jump at it!
TRUE STORY: I walked away so motivated and pumped up after one of his fitness sales seminars that I actually sold a personal training package that very moment in the facility that the seminar was held in – And I don't even work there!”
“Bedros, The your course and phone consultation were awesome. I got more great advice, helpful insight, and useful tips in one hour on the phone with you than I have in four years of college and two years as a fitness professional for one of the most prestigious fitness clubs in Las Vegas. You really are the BEST at what you do.”
“I now own and run a $26 thousand dollar a month personal training studio with three full time employees (one of them is my husband!), and 122 paying clients with an average retention rate of eight months. Does your system work?
YES, an emphatic YES!
If you can sell ten sessions, Bedros will show you how to sell ten thousand. Within six month we will be on pace to generate $50 thousand dollars a month and being a half a million dollar a year training facility. Thank you for teaching me how to apply EFT to my training business THE RIGHT WAY!”
"Hey Bedros! How are you? This is Mike from Anytime Fitness IN. We did some sales training in California at the Business Summit. By the way, I highly appreciate that. I wanted to shoot you an email to let you know that over the last 22 intros I've taken, I was able to close 20 of them.
That makes it over $30,000 in invoice and about $6500 in cash. I read your PT Business Course, studied my notes and became more persistent and consistent. It was by far the best fitness investment I've made. Anyways, I will see you at Business Summit 2008 and will talk to you soon.
"I just want to thank you Bedros for the phenomenal advice and help you have given me. I am 100% confident that my dreams of becoming a SIX-FIGURE INCOME FITNESS PROFESSIONAL will become a reality thanks to the plan found in your PT business course. I encourage ALL fitness professionals to not only invest in your Business Course, but to put EVERY tip to use. I guarantee you will not be dissapointed!"
I have one word for you, OUTSTANDING! Your P.T. Business Course is packed with tons of helpful advice. This course is a must read for any and all serious minded fitness professionals. This product tells you step by step on how to get new clients and how to keep them. Six figures is just the beginning. This was the best investment that I have made in my fitness career.
"Bedros, I just finished reading the Personal Trainer Business Course and I was floored by the wealth of information it contained! The audio CD's were exceptional. To be honest, I have not finished reading all the extras yet because there is SO MUCH!
As usual you have over delivered. I had previously purchased the first version of this course and it was VERY good, but this new one is truly above and beyond. Quite literally a blueprint for success. Me and my future profits thank you!"
"Just to give you another update – only three weeks into January and I've already increased my yearly income by $99,528 and I have another consultation set for tomorrow. That personal training income is made by only working 14 hours/week. Let say that I close my potential client tomorrow, that would be $114,452 of additional guaranteed 09' income from one 2012-piece direct mailing, which cost me around $1,545 in total. I remember reading 100,000 Dollar Sales Letter books and saying to myself, "How can that be true?" Now I know!
There's not that many people I know, right now, working in an industry who can decide to give themselves a $100k raise within three weeks and go to work each day wearing running pants, sneakers, continue to be themselves, and truly love what it is they do for a living. In fact the only other people who can do that are a couple of my clients (minus the running pants and sneakers) and the industry insiders you have introduced me to. The funny thing is that I am actually holding myself back (financially) by earning 230k+ this year because you have showed me that it's just the tip of financial fitness iceberg, and that there are so many more people to help and potential clients to reach through a number of means. I can't wait for the next twelve months to unfold!
If I were to ever sell these forms separately they would easily go for over $1200. Do you know why? Because I have spent over 12 years creating, refining and compiling most of these forms for my own business. Plus I will give you my "special" Par-Q and Health History Form that I have personally spiked with five unique questions that will help you identify buyers and browsers.
I'm also going to include my "special" service agreement that has helped me sell over 20,000 training sessions a year, and it's yours to use now.
Caution: All I ask is that you consult your attorney before using any of my forms and agreements in your state.
Every single fitness and business form on this CD is completely customizable for your specific needs, including the business name header and footer.
Here's just a short list of what you get...
This 71 minute CD features me grilling them…
This DVD is not available for sale anywhere. In this sold out seminar I reveal the real reasons why people buy training and what you can do to influence the buying process.
If you want to know what it takes to sell more sessions to more people more often than this DVD is going to change your life.
Here's what you'll discover…
During this sold out seminar I shared with over 200 fitness experts the secrets to supercharging your client attraction system. In fact, in this DVD I give you the step-by-step blueprint for getting big time media attention, crafting postcards that pull tons of leads, writing letters that stimulate client referrals and so much more. After watching this DVD you'll never create another dead end marketing campaign again.
You’ll also discover…
Last spring I held a private sixteen person workshop where each attendee paid $1000 for the day to get access to the most cutting edge fitness marketing and client getting systems ever.
I called it the Renegade Fitness Marketing Workshop because for the first time ever I shared (never before seen) high level client attraction systems, tactics and strategies for getting 5-7 new leads each day from sources like YouTube, Facebook, Your Blog, search engines as well as local businesses, joint venture partners and affiliates.
Like I said, this workshop alone cost the attendees $1000 plus the cost of travel, hotel, ect… but it’s included FREE for a limited time in this exclusive bonus offer.
Let me tell you about my Fitness Marketing Manifesto. When ever I come across, create, and stumble up a new marketing, sales, retention, referral generation, search engine optimization, time management, or business opperations system I create a "how to" video, write up a step-by-step proccess outline or interview the expert in the subject and make it available to my high level mastermind clients.
For the first time EVER, I'm making my Fitness Marketing Manifesto material available to YOU as a special bonus when you purchase the PT Business Course. Here's just a short list of all the content and step-by-step tactics and systems you're gonna get. (There's simple no way to put a price tag on this thing... but it's safe to assume that you'd easily have to pay $6000.00 - $10,000.00 to have access to high level business boosting content like this)
In the video tutorial section you'll get...
You'll also hear these expert interviews...
And in the "Proccess Outline" section you'll get...
As you can see, the Fitness Marketing Manifesto ALONE could easily sell for a couple thousand dollars. But you get it FREE when you purchase #1 fitness marketing and business growing resource, The PT Business Course!
Friend, I'm in a position to do something for you that no other person can... I'm going to give you the blueprints to create your own financially secure, competition proof personal training business – just like I have for thousands of other fitness professionals.
You get everything for a small investment of only $597.00. To order simply click the Buy Now button below and you will be taken to a secure page to order your copy of my NEW Personal Trainer Business Course.
Invest in my program, use the strategies and techniques that I teach you, and if you don’t make the profits that I know you will – Simply call my office at the number below and I will issue you a FULL refund. And I’ll even have FedEx come by and pick up the course from you on my dime. Fair enough?
Whether you are an independent trainer, boot camp or studio owner, or you simple want to get out of the health club scene this is the program that will get you to massive success as a fitness expert.
It doesn’t matter if you are new to the industry or a seasoned professional – this is the program that will enable you to break the chains of limitation and forge your own future. So don’t wait another minute, Order Your Course Right Now.
Committed To Your Success,
PS. “Look – 6 months from now you could be nothing more than half a year older, or you can be on your way to extraordinary personal training profits. You decide. You have nothing to fear, because you’re protected by a full 365-day MONEY BACK GUARANTEE. So Order Your Personal Trainer Business Course!